Digital planning and strategy with a conceptual/creative focus working across BBC Academy (lead Planner), CBeebies (Lead Planner), EA Games (Digital Strategy and Analytics), Honda UK (Digital Strategy and planning), Callaway Golf (Digital Strategy) and innocent (Creative planning).
Work entails primarily;
a) structuring audience behaviour and UX insight to inform creative concepting;
b) incorporating measurement, objective setting, analytics and creative development processes into digital creative strategy;
c) Visualising and representing these functions to look nice and simple, fitting in with and driving clients' wider business objectives and functions.