Joe  Fry

Joe Fry

Creative Strategist at Google Global Creative Team (ZOO) APAC
London, United Kingdom

About me

PhD. in Creative Process Management Creative Strategist Making artful, meaningful experiences for the web and
beyond Insight, Ideas, Measurement, Structure, Creative Process

Sector Experience


Global Creative Team (ZOO) APAC
2014 - Present (6 years 7 months)
My role is to lead brand planning, creative strategy, creative process, and insight.
Google Global Creative Team (ZOO) EMEA
Global Creative Team (ZOO) EMEA
United Kingdom
2012 - 2014 (2 years)
My role is to lead brand planning, creative strategy, creative process, and insight.
Digital Planning & Strategy
London, United Kingdom
January 2010 - March 2012 (2 years 2 months)
Digital planning and strategy with a conceptual/creative focus working across BBC Academy (lead Planner), CBeebies (Lead Planner), EA Games (Digital Strategy and Analytics), Honda UK (Digital Strategy and planning), Callaway Golf (Digital Strategy) and innocent (Creative planning).

Work entails primarily;

a) structuring audience behaviour and UX insight to inform creative concepting;

b) incorporating measurement, objective setting, analytics and creative development processes into digital creative strategy;

c) Visualising and representing these functions to look nice and simple, fitting in with and driving clients' wider business objectives and functions.


BA Advertising and Marketing - 1st Class Hons

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