| Title | Parking is not an art |
| Brief | In Paris, art is everywhere: in museums, on street corners, in the metro...But is it also in parking lots? Nissan wants people to know that with its around view monitor, parking is not, in fact, an art - a message the brand shared with its ironic integrated campaign. It turned paint scratches on walls, gouges in concrete pillars and dented bollards into art exhibits; in print, outdoor ads and all over the streets of Paris. Nissan even sold works of “art” to raise funds for youth art programs. |
| Agency | TBWA\G1 |
| Campaign | Parking is not an art |
| Advertiser | Nissan |
| Brand | Nissan around view monitor |
| Posted | November 2017 |
| Business Sector | Automotive |
| Story | Nissan's Around View Monitor technology helps drivers park their car and manoeuvre in tight spaces by providing a 360° view around their car. |
| Media Type | Case Study |
| Production Company | \ELSE |
| Executive Creative Director | Eric Pierre |
| Creative Director | Jocelyn Berthat |
| Art Director | Joy Robin |
| Copywriter | James Blose |
| President | Ewan Veitch |
| Head Of Planning | Philip Nunn |
| Account Planner | Anne-Françoise de Taillandier |
| Account Director | Buu Tran |
| Account Director | Franck Nguyen |
| Account Director | Margaux Wanin |
| Art Buyer | Carinne Galluffo |
| Producer | Cathy Pericone |
| Director | Clément Lefer |