| Title | Ikea responds to Balenciaga |
| Brief | Ikea’s blue "Frakta" plastic bag is used by millions of people. When social media drew attention to the big similarities between it and a bag from luxury brand Balenciaga, Ikea responded to the discussion taking place online. Playing the role of the original designer of big blue totes, it released a guide on how to identify an original Frakta bag and jumped right into the conversation. When luxury fashion house Balenciaga released a blue handbag that bore an uncanny resemblance to the iconic Ikea shopping bag, the Swedish retailer decided to make the most of the situation. Using photos shot by a professional fashion photographer, Ikea provided a true public service: how to identify a real Frakta bag vs. the knockoff. Tip: one surefire way is to throw it into the dirt then rise it off with a garden hose. |
| Agency | ACNE |
| Campaign | Ikea responds to Balenciaga |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | June 2017 |
| Business Sector | Home Furniture |
| Story | IKEA’s blue plastic bag, FRAKTA is used by millions of people and part of popular culture. A statement demonstrated when social media drew attention to big similarities between it and the one from Balenciaga. We decided to flirt back with an instant response to the discussion taking place online. Playing the role of original designer and innovator of big blue totes, we released a guide on how to identify an original FRAKTA bag and jumped right into the conversation. |
| Media Type | Digital |
| Length | |
| Creative Director | Johan Bello |
| Creative Director | Morten Kjaer |
| Copywriter | Joel Lindblad |
| Copywriter | David Aronson |
| Art Director | Tiago Pinho |
| Art Director | Isaac Bonnier |
| Photographer | Anders Kylberg |
| Director | Josef Holmgren |
| Director | Simon Saarinen |
| Account Director | Lovisa Friman Bendz |
| Advertising Manager | Louice Alvarsson |
| Advertising Manager | Simone Page |
| Production Company | Acne Production |