Flavio Fabbri
Digital Creative Director at Y&R ITALIA, Milano
Milano, Italy
TitleChat Yourself
BriefThe early stages following the onset of Alzheimer's can be scary. Every aspect of one’s life can turn into an endless stream of questions. Did I eat lunch? Where do I live? Who is this beautiful smiling face in the picture frame? Chat Yourself collects a person’s online memories, based on a Facebook live diary and gives back vital information at key moments. With the app, Alzheimer's sufferers no longer need to feel ashamed to ask questions. They can overcome their fear of leaving the house alone. They can take back control of their daily routines. And their lives. If you’re living with Alzheimer’s disease, every aspect of your life can quickly turn into an endless stream of questions. The Chat Yourself app collects a person’s online memories and gives them back vital information at key moments.
Campaign Chat Yourself
Advertiser Italia Longeva
Brand Italia Longeva
PostedJune 2017
Business Sector Others
Story There are 9.9 million new cases of Alzheimer’s each year. The disease causes problems like: getting lost, not managing self care, not recognizing relatives. Alzheimer’s means a progressive loss of memory, independence and dignity. 
Philosophy A chatbot which collects the entire life of Alzheimer’s sufferers and gives them back vital information 24H. We’ve based it on Facebook: the life diary that everyone has in their pocket.With push notifications it helps even without any request. The chatbot helps patients with real time answers, restoring their daily routine and improving their lifestyle. 
Media Type Social Media
Executive Creative Director
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