Producer
at
Garage
| Title | #LaitDroleLaVie |
| Brief | When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never. |
| Agency | ROSA PARIS |
| Campaign | Label of Love |
| Advertiser | Monoprix |
| Brand | Monoprix |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Department Stores, Supermarkets |
| Tagline | Au coeur de votre vie depuis 85 ans |
| Story | The film is about a young boy who falls in love with a girl at school. Instead of writing her love letters, he takes a less traditional approach. He cuts out the jokes from Monoprix packs at home, and then slips them into her locker at school. For example, he finds a pack of heart shaped biscuits. The joke on this pack reads: Little Hearts: perfect for making hearts melt. He cuts this out and slips it into her locker. |
| Media Type | Television & Cinema |
| Length | |
| Strategy Director | Jean-Patrick Chiquiar |
| Chief Creative Officer | Gilles Fichteberg |
| Chief Creative Officer | Jean-Francois Sacco |
| Strategic Planning Director | Sacha Lacroix |
| Associate Director | Quentin Labat |
| Copywriter | Louise Mussot |
| Art Director | Cerise Leclerc |
| Strategic Planner | Alexandre RIBICHESU |
| Marketing Director | Florence Chaffiotte |
| Brand Director | Nicolas Gobert |
| Communications Director | Marion Denonfoux |
| Marketing Manager | Cosima Damas |
| Account Director | Bérengère Puch |
| Account Manager | Marine Dachary |
| TV Production | Adélaïde Samani |
| Sound Production | Schmooze |
| Post Production | Mathematic |
| Production Company | Insurrection |
| Director | Thirty Two |
| Production Company Producer | Hélène Daubert |
| Executive Producer | Xavier Doncel |
| Post Production | Guillaume Audibet |
| Sound Engineer | Matthieu Sibony |
| Sound Designer | Sylvain Rety |
| Account Director, Social Media | Jeanne Neuschwander |