| Title | Pinterest Intercept |
| Agency | BBDO New York |
| Campaign | Pinterest Intercept |
| Advertiser | Campbell's |
| Brand | Campbell's |
| Posted | November 2017 |
| Business Sector | Soups, Stuffing, Cooked Sauces |
| Story | The term “Pinterest Fail” was created for a reason. While the platform is great for inspiration, it sets lofty, often out of reach expectations. To save consumers from Pinterest stress, Campbell’s hacked the notification system by setting up an algorithm to single out complicated recipes and sent witty alerts to users. “Campbell’s repinned your pin to the board No One Has Time For This or the Where Complicated Recipes Go to Die board. After poking a little fun, the company sent simplified recipes that non-Michelin starred chefs can actually make. |
| Media Type | Digital |
| Chief Creative Officer | Greg Hahn |
| Worldwide Chief Creative Officer | David Lubars |
| Executive Creative Director | Susan Golkin |
| Creative Director | Melinda Kanipe |
| Copywriter | Chris McMahon |
| Art Director | Chris Chen |
| Art Director | Bryan Denman |
| Art Director | Justine Pelayo |
| Designer | Soo Min Lee |
| UX Designer | Michelle Lin |
| Agency Producer | David Rolfe |
| Agency Producer | Eric Berg |
| Agency Producer | Yuki Suzuki |
| Agency Producer | Katie Schad |
| Agency Producer | Regina Iannuzzi |
| Account Manager | Jim Santora |
| Account Manager | Amanda Baizen |
| Account Manager | Emily Mee |
| Community Manager | Lucy Bennett |
| Account Planner | Katie Ryan |
| Account Planner | Danielle Montalbano |
| Account Planner | Julie Naidu |
| Production Company | eg+ worldwide |
| Technology Director | Konstantin Rozinov |