Paul  Hughes

Paul Hughes

Director, Public Relations & Social Media at The Brandon Agency
Myrtle Beach, United States

Summary

Public Relations/Public Affairs and Account/Client Service professional in the high-tech, industrial B2B as well as B2C arena.

A Public Relations and Public Affairs practitioner, with experience ranging from media relations for the United States Army, to high tech and industrial public relations. Capabilities include strategy development and tactical execution of public relations activities for internal and external audiences, including: writing, media relations, crisis communications, social media, account management, etc. Routinely serve as part of the leadership team working on training, business development, agency best practices, etc.

An Account/Client Service professional, well versed in the development of strategy and the implementation of the communication programs for high-tech and industrial clients – including creative development (ads, brochures, etc.), online and print media planning and placement, public relations, tradeshow support and direct mail.

Specialties: Crisis management, military public affairs, high tech public relations, B2B account service

Positions

Public Relations and Social Media Director
Myrtle Beach, United States
July 2014 - Present (3 years 4 months)
Responsible for managing and overseeing the public relations and social media efforts as part of the most creatively awarded agency in North Carolina, South Carolina and Virginia for the past 12 years. Responsibilities include: developing and implementing public relations and social media strategies on behalf of the agency's clients; managing a staff of nine in three locations; providing strategic insight and oversight of tactical execution on all communications activities; supporting the agency’s new business efforts.

Highlights:

• Implemented control mechanisms, improving profitability of retainer-based clients by 50%.
• Instituted a team structure to eliminate single points of failure and promote teamwork resulting increased responsiveness to client needs.
• Combined PR and Social Media into one team to streamline client support improving strategic and tactical client support.

Education

Bachelor of Science - BS in Bachelor of Science: Business Administration and Management, General

Worcester State College
1981 - 1983 (2 years)

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