Title | GO!! NEW. |
Brief | This offbeat animated ad uses lightning-fast surreal images to capture the refreshing feeling generated by new Halls with reinforced menthol. It's as if a cool breeze is passing through your nose! |
Agency | McCann Erickson Japan |
Campaign | GO!! NEW. |
Advertiser | Mondelez |
Brand | HALLS EX HYPER MINT |
Posted | November 2018 |
Business Sector | Candies |
Story | Halls reborn with reinforced menthol. A refreshing feeling, as if a cool breeze is passing through your nose, is communicated simply with an offbeat visual. |
Media Type | Web Film |
Creative Director | Naoto Nishio |
Associate Creative Director | Shinpei Ueda |
Copywriter | Hono Nakano |
Art Director | Natsumi Iwasaki |
Art Director | Ayami Rakumura |
Account Director | Yukari Osawa |
Account Director | Yusaku Minami |
Production Company | TYO inc. TYO drive (Tokyo) |
Animation/3D | AC-bu |
Production Company Producer | Tatsuhiro Ishikawa |
Production Company Producer | Takuya Kondo |
Director | Toru Adachi |
Animation/3D | Shunsuke Itakura |
Animation Producer | Hiroto Ise |
Sound Mixer | Masaaki Yoshizaki |