| Title | Audi Logo Switch |
| Agency | Åkestam Holst /NoA |
| Campaign | Audi Logo Switch |
| Advertiser | Audi |
| Brand | Audi |
| Posted | November 2017 |
| Business Sector | Automotive |
| Story | Audi has been a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, it was not the only brand fighting for attention. In order to stand out, Audi deployed a simple idea. On one skier's arm, it replaced its logo with a licence plate number. Viewers were then invited to take part in a competition: the first to spot the number on live TV and share it on social media would win the skier's Audi. |
| Problem | Audi has been a big fan and a proud sponsor of alpine racing for 20 years. But during the biggest alpine event of the year, the World Ski Championship in St. Moritz, many brands were fighting for attention. In order to stand out, Audi came up with a simple idea to activate the millions of people who followed the races on live TV. Audi replaced their logo on one skier’s arm to a secret licence plate number. All viewers were then invited to a competition. The first one to spot the number on live TV and share it on social media would win the skiers Audi. |
| Media Type | Case Study |
| Creative Director | Magnus Jakobsson |
| Copywriter | Rickard Beskow |
| Art Director | Eva Wallmark |
| Art Director | Michal Sitkiewicz |
| Account Manager | Jennie Strinnhed |
| Digital Producer | Alex Picha |
| Account Planner | Simon Stefansson |
| Account Director | Shirin Hirmand |
| Graphic Designer | Olov Öqvist |
| Producer | Henrik Adenskog |
| Director | Nisse Axman |
| Advertising Manager | Tom Hedström |
| Advertising Manager | Carola Klingvall |
| Advertising Manager | Niklas Henning |
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- BRAND:
- Apotek Hjärtat
- AGENCY:
- Åkestam Holst /NoA