| Title | GE Podcast Theater presents life.af/ter |
| Agency | BBDO New York |
| Campaign | GE Podcast Theater presents life.af/ter |
| Advertiser | GE |
| Brand | GE |
| Posted | November 2017 |
| Story | When GE launched its Digital Twin Technology, an innovation that clones industrial machines, the brand wondered how to grab the attention of the average person and make its technology relevant. The answer? A science fiction podcast that depicts perhaps the greatest fear of any connected person: what if our data falls into the wrong hands? The story invites listeners to a world where the dead can be reanimated based on every bit of data, imagery and video they’ve ever shared online. Feeling creeped out? Don’t, because GE Digital Twin Technology can protect humanity. |
| Media Type | Digital |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Michael Aimette |
| Creative Director | Daniel Wright |
| Creative Director | Levi Slavin |
| Creative Director | Tim Roan |
| Creative Director | Josh Parschauer |
| Creative Director | Daniel Burke |
| Copywriter | Josh Parschauer |
| Art Director | Daniel Burke |
| Agency Producer | Joe Croson |
| Agency Producer | George Sholley |
| Agency Producer | Ian Graetzer |
| Account Management | Kathryn Browne |
| Account Management | Lindsey Cash |
| Account Management | Zandy Fretts |
| Account Management | Elizabeth Jacobs |
| Planning Supervisor | Yin Chung |
| Production Company | Panoply Media |
| Chief Communications Officer | Andy Bowers |