|Advertiser||Fat Joe, Anna Zak and DJ Richard Orlinski|
|Brand||Fat Joe, Anna Zak and DJ Richard Orlinski|
|Date of First Broadcast/Publication|
|Philosophy|| merican rapper, Fat Joe, Israeli songstress, Anna Zak, and French DJ, Richard Orlinski, launch the music video for their track, ‘Gravity’. Great Guns’ Tal Zagreba writes and directs an eye-popping kaleidoscopic music video that bends perspective and transports audiences across outer space.|
For the summer anthem, Grammy-nominated Bronx MC, Fat Joe, collaborates with the most influential Israeli on Instagram, 17-year old social media star, model, and singer, Anna Zak, and one of France’s top 10 bestselling artists internationally, the sculptor and DJ, Richard Orlinski.
The camera begins a mesmerising rotation as it opens with Zak and Orlinski dressed to blend in with a monochromatic, geometric space. Zak unfurls her hair, causing it to tumble up – revealing, through a surprising 180-degree camera rotation, that she’s upside down. The film flits through a series of different environments in which Zak and Orlinski’s chameleonic appearances play with perspective. High-octane dance sequences then plunge audiences into a meteor cloud where Fat Joe performs the rap. Space debris flies past the screen as the asteroids that Fat Joe, Zak, and Orlinski are standing on come together to create a huge, epic structure in the shape of Orlinski’s iconic gorilla sculptures.
Cannes Lions YDA Award-winner, Tal, reunites with long-time collaborator, Robert Moreno, on this production. The two have previously created celebrated works such as Volvo’s branded content music video, ‘Call My Name’, and innovative mixed-media music video, ‘Legal Eyes’, for Hadag Nahash and Infected Mushroom.
‘Gravity’ is now live online.
|Media Type||Music Video|
|Production Company||Great Guns|
|Written & Directed by||Tal Zagreba|
|VFX Director||Robert Moreno|
|VFX Director||Yehuda Revivo|
|Production Company||Tifferet Productions|
|Executive Producer||Roy Kaski|
|Executive Producer||Doron Lahav|
|Co-Production Company||Great Guns|
|Choreographer||Imre Van Opstal|
|Dancer||Imre Van Opstal|
|Line Producer||Rechela Deutsch Bar Or|
|Hair & Make Up||Ido Raphael|
|VFX Supervisor||Robert Moreno|
|3D Animation & Render||Robert Moreno|
|3D Animation & Render||Omer Ben David|
|Lead Compositor||Yehuda Revivo|
|Compositing||Vadim Bar Zakharin|
|Color Services||Yehuda Revivo|
|Color Services||Robert Moreno|
Born in Argentina, and having lived and worked in New York, Bueno...
Greg is the Co-founder and Chief Creative Officer of Mischief. Gr...
As Managing Director of Circus Marketing in LA, I collaborate acr...
Portfolio : https://www.behance.net/gclarke
Dennis Lück is the most awarded creative in Switzerland, with the...
Brazilian. Lived in Spain. Italy. London. Global Creative Direc...
Adrian started at Saatchi and Saatchi before moving to BBH where...