Director of Photography (DOP)
at
Mels
| Title | Lax-A-Day | Long time no see |
| Brief | A woman in 1980s apparel is checking her look in the office bathroom, a suitable soundtrack in the background. But when she emerges, she finds herself in the present day. One of her colleagues looks astonished: “Michelle? You’re BACK?” Don’t spend your life in the bathroom. Relieve constipation with Lax-A-Day. |
| Agency | Brad |
| Campaign | Long time no see |
| Advertiser | Pendopharm |
| Brand | Lax-A-Day |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
| Tagline | Don't spend your life in the bathroom |
| Story | Living with constipation can be frustrating and time consuming. Lax-A-Day is here to help. After all, you got better things to do than spend your life in the bathroom. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Carle Coppens |
| Creative Lead, Copywriter | Alexandre Emond-Turcotte |
| Art Director | Mathieu Lacombe |
| Strategy/Planning | Dany Renauld |
| Account Director | Lyne Clermont |
| Account Service | Marianie Tô-Landry |
| Agency Producer | Jocelyne Dubuc |
| Production Company | Gorditos |
| Director | Nicolas Monette |
| Production Company Producer | Alexandrine Perras |
| Music, Radio and Sound Design | Apollos Studios |
| Sound Engineer | Vincent Dufour |
| Music Producer | Gabriel Gagnon |
| Post-production | Mel's |
| Director of Photography (DOP) | Gabriel Brault-Tardif |