| Title | Gurgle |
| Agency |
WEFRA Werbeagentur GWA
|
| Campaign |
Old but Good
|
| Advertiser |
Krewel Meuselbach GmbH
|
| Brand |
Mallebrin
|
| Posted | November 2017 |
| Business Sector | Health & Pharmaceutical Products
|
| Story | Mallebrin is gargling concentrate against inflammations in mouth and throat.At an age of 105 years it is one of the oldest OTC products in the world. |
| Philosophy | Mallebrin was staged for the very first time with a unique retro appearance,that reflected the traditional character but was then combined with suprising and humorous headlines, that met today’s zeitgeist perfectly. The brand achieved a new freshness by not taking itself too seriously. |
| Problem | Turning the product's supposed weakness (over 105 years old!) self-confidently into new strength. |
| Result | The humorous broadcasting of the campaign and the playful approach to the long brand history have quickly bestowed Mallebrin with cult status. The "grandmotherly charme“ as well as a return to true values are extremely well received by the younger audience. |
| Media Type |
Print
|
| Creative Director |
Patrick Ackmann
|
| Copywriter |
Jennifer Bauer
|
| Director Client Service |
Vanessa Schneider
|
| Group Head Creation |
Berend Lohmann
|
| Account Manager |
Patrick Mladek
|
| Account Manager |
Julia Uecker
|
| Post Production |
Ilka Bergmann
|
| Art Director |
Chiara Schiavotti
|
