Sports Experts - "The more you sweat, the more you get"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

4795

Title	The more you sweat, the more you get
Agency	Rethink Communications Inc.
Campaign	The Thermal Discount
Advertiser	Sports Experts
Brand	Sports Experts
Date of First Broadcast/Publication	2017 / 11
Business Sector	Drugstores, Specialty Stores
Story	Given the chance, most people will take the escalator instead of the stairs on their daily subway commute. Here's the first thermal imaging station that rewards commuters with discounts based on their body temperature. For example, if their body heat goes up by 70%, they get the equivalent money off at Sports Experts. The initiative encouraged people to sweat in a place where they would normally avoid it: Montreal’s deepest subway station, with 200-plus steps. The more you sweat, the more you get! This installation in Montreal encouraged people to take the stairs instead of the escalator when using the subway. If the thermal imaging technology showed they'd pushed their body temperature up by a certain percentage, they got the equivalent off at athletic gear retailer Sports Experts.
Media Type	Web Film
Length	54 seconds
Creative Director	Chris Staples
Creative Director	Ian Grais
Creative Director	Nicolas Quintal
Art Director	Maxime Sauté
Copywriter	Xavier Blais
Strategy/Planning	Pascal Routhier
Account Supervisor	Alexe Dupont
Account Director	Alex Lefebvre
Production Company	Nova Film
Director	David Poulin
Production	Alexis Dubosc
Media Agency	Touché! phd
Creative Tech	Cortex Studio
Production Company	NovaFilm
Director of Photography (DOP)	Maxime Valsan