| Title | Nuclear Lifeline |
| Brief | Unbeknown to many of us, nuclear technology plays a major role in our lives, whether in medicine, electricity, agriculture or science. The Belgian Nuclear Forum wanted to make a wider audience aware of this. So it contacted National Geographic, which saw the opportunity for a two-episode documentary on the subject. An offline campaign encouraged people to watch the episodes, while trailers offered compelling Nat Geo branded content to push the messages of the Forum. |
| Agency | Prophets |
| Campaign | Nuclear Lifeline |
| Advertiser | Nucleair Forum / Forum Nucleaire |
| Brand | Nuclear technology |
| Posted | November 2017 |
| Story | Nuclear technology surrounds us in many of our daily activities, while most of us never realize this. Whether in medicine, production of electricity, agriculture or science, nuclear knowhow and technology very often goes unnoticed and below the radar. The Belgian Nuclear Forum wants to make the wider audience aware of the added value of nuclear technology in people’s daily lives. But being the nuclear industries lobby organization, the Forum has a major issue: it’s simply not considered a credible source by nuclear opponents and sceptics. A native partnership could work… but only if we could convince the ultimate brand: National Geographic. We needed their scientific credibility and storytelling skills. We knew this meant giving them full editorial freedom. Convinced of the facts behind nuclear, National Geographic saw the opportunity for a transparent and compelling documentary on the topic, and the partnership was born. National Geographic produced “Nuclear Lifeline”, a two episodes documentary about Belgian nuclear expertise. But what it really was all about, were the trailers. Because, apart from the offline campaign encouraging people to watch the episodes, we were after compelling, spectacular and Nat Geo branded online video content to push the key messages of the Forum. |
| Account Manager | Stefanie De Preter |
| Account Manager | Amaury Thom |
| Account Manager | Véronique Beutels |
| Strategic Planner | Tom Willemkens |
| Creative Director | Guido Goffeau |
| Strategy/Planning | Daan Richard |
| Concept Designer | Erro Verschoor |
| Project Manager | Kenneth Boerjan |
| Project Manager | Fabian Deneux |
| Producer | Erro Verschoor |