| Title | We Are All Connected |
| Brief | WWF is constantly looking for new, fresh ways of engaging people, educating them about the importance of conservation and a healthy ecosystem. We wanted to grab their attention with a dramatically compelling, visually stunning world – that makes them aware of the idea of “connectedness” in the living world. Thus raising their interest in the intentions of WWF.An ordinary desk and typical office supplies are the backdrop for this micro-universe that carries the macromessage, inroducing the real problems of our real world: air-pollution, deforestation, overfishing, climate-change – thus making these abstract, complex environmental issue more tangible for everyone.The Origami predators and preys spring to life, introducing the real problems of our real world.Each and every element of the film has been designed to convey the complexity of our world; and to express the core message of WWF: “we are all connected”. |
| Agency | White Rabbit |
| Campaign | We Are All Connected |
| Advertiser | WWF |
| Brand | WWF Hungary |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Environmental & Animal Issues |
| Story | WWF is constantly looking for new, fresh ways of engaging people, educating them about the importance of conservation and a healthy ecosystem. We wanted to grab their attention with a dramatically compelling, visually stunning world – that makes them aware of the idea of “connectedness” in the living world. Thus raising their interest in the intentions of WWF. An ordinary desk and typical office supplies are the backdrop for this micro-universe that carries the macromessage, inroducing the real problems of our real world: air-pollution, deforestation, overfishing, climate-change – thus making these abstract, complex environmental issue more tangible for everyone. The Origami predators and preys spring to life, introducing the real problems of our real world. Each and every element of the film has been designed to convey the complexity of our world; and to express the core message of WWF: “we are all connected”. |
| Media Type | Web Film |
| Length | |
| Creative Director | Istvan Bracsok |
| Creative Director | Levente Kovacs |
| Art Director | Marcell Szoke |
| Client Services Director | Levente Balint |
| Editor | Judit Czako |
| Animation | Zoltan Szalay |
| Animation | Roland Peter Bodis |
| Animation | David Ringeisen |