Title | Anna |
Agency | Jung von Matt/Limmat Werbeagentur AG |
Campaign | Handwritten |
Advertiser | Swiss Post |
Brand | Swiss Post Handwritten mails and letters |
Posted | November 2017 |
Business Sector | Postal, Courier & Shipping Services |
Story | Less and less messages are written by hand. The most emotional written form of a message, the letter, is losing users. With this radio campaign, we point out that a letter is still the medium to use when it comes to writing important messages. The creative idea is: mechanical computer voices read romantic or emotional texts. |
Media Type | Radio |
Creative Director | Wolfgang Bark |
Creative Director | Dennis Lück |
Copywriter | Sarah Kohl |
Copywriter | Lukas Amgwerd |
Copywriter | Stefania Bacskay |
Account Director | Monika Arnold |
Production Company | Jingle Jungle |