Mona  Larsen
Project Manager at Morgenstern AS
Oslo, Norway
TitleThe Land of Chlamydia
Campaign The Land of Chlamydia
Advertiser 7-Eleven
Brand 7-Eleven
Date of First Broadcast/Publication
Business Sector Retail, Distribution & Restaurants
Story Universal healthcare, free education, and spectacular nature: Many Norwegians feel they have a lot of things to be proud of. Unfortunately, using condoms is not one of them. In fact, we have one of the highest rates of chlamydia in Europe. More than 80% of all condoms are sold between 00 and 03 on the weekends, and 7-Eleven is one of the few places people can get protection when the need occurs. We decided to remind the Norwegian people that 7-Eleven has condoms in an untraditional way - by warning foreign tourists in Norway of the hazards of sleeping with Norwegians.As a tiny nation, Norway is sadly unimportant to the rest of the world. That's why we are very attentive when the rest of the world notices us, once in a blue moon. As any international news about Norway usually gets a ton of Norwegian press, our strategy was to target foreign tourists to get international attention, and so getting Norwegian media to jump the bandwagon.In addition to a film on Facebook and Instagram, the campaign consist of more than 125 boards at the airport express train station, the major train station in the center of Oslo and Aker Brygge, an area heavily visited by tourists.
Media Type Digital
Account Executive
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Project Manager
Art Director
Art Director

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