Mona  Larsen
Project Manager at Morgenstern AS
Oslo, Norway
TitleCross Country
Agency
Campaign Cross Country
Advertiser FINN.no
Brand FINN.no
Date of First Broadcast/Publication
Business Sector Internet Sites (Excluding ISPs) / Apps.
Philosophy We see a young cross-country skier flowing up a hill. A mother is watching him. Only, its not her son. Her real son is in fact at the bottom of the hill, without his skis. Utterly hating everything about the sport.
Cultural/Context Information For The Jury

In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?
Media Type Television
Length
Copywriter
Copywriter
Project Manager
Chief Executive Officer (CEO)
Designer
Directors
Producer
Executive Producer

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