|Date of First Broadcast/Publication|
|Business Sector||Internet Sites (Excluding ISPs) / Apps.|
|Philosophy||A young girl in state of the art fencing-equipment poses for the camera. The VO says that "sometimes you just know they have found their thing". We cut to see that the girl has in fact not found her thing. She is terrible at fencing. Her mother realizes this as the VO says: "Sometimes you're wrong". Cultural/Context Information For The Jury In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?|
|Project Manager||Mona Larsen|
|Chief Executive Officer (CEO)||Ole Hustad|
|Directors||Matias & Mathias|
|Executive Producer||Magne Lyngner|
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