Mona  Larsen
Project Manager at Morgenstern AS
Oslo, Norway
TitleFencing
Agency
Campaign Fencing
Advertiser FINN.no
Brand FINN.no
Date of First Broadcast/Publication
Business Sector Internet Sites (Excluding ISPs) / Apps.
Philosophy A young girl in state of the art fencing-equipment poses for the camera. The VO says that "sometimes you just know they have found their thing". We cut to see that the girl has in fact not found her thing. She is terrible at fencing. Her mother realizes this as the VO says: "Sometimes you're wrong". Cultural/Context Information For The Jury In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?
Media Type Television
Length
Copywriter
Copywriter
Project Manager
Chief Executive Officer (CEO)
Designer
Directors
Producer
Executive Producer

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