|Date of First Broadcast/Publication|
|Business Sector||Internet Sites (Excluding ISPs) / Apps.|
|Philosophy|| We see a young girl golfing with her father. Practicing her swing. The VO tells us that to master a sport, you need 10 000 hours of practice, We see the girl swing, and purposefully throw her club. Because, even though its just been 20 minutes, she has completely lost her interest.|
Cultural/Context Information For The Jury
In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?
|Project Manager||Mona Larsen|
|Chief Executive Officer (CEO)||Ole Hustad|
|Directors||Matias & Mathias|
|Executive Producer||Magne Lyngner|
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