Mona  Larsen
Project Manager at Morgenstern AS
Oslo, Norway
TitleGolf
Agency
Campaign Golf
Advertiser FINN.no
Brand FINN.no
Date of First Broadcast/Publication
Business Sector Internet Sites (Excluding ISPs) / Apps.
Philosophy We see a young girl golfing with her father. Practicing her swing. The VO tells us that to master a sport, you need 10 000 hours of practice, We see the girl swing, and purposefully throw her club. Because, even though its just been 20 minutes, she has completely lost her interest.
Cultural/Context Information For The Jury

In recent years P&G, Nike and numerous other brands have made grandiose films telling parents that their kids might just become world champions. Which off course is a lie. 99.9% of kids are average at best, and will never live of their sporting talents. So why spend a fortune on new equipment, when you could get perfectly fine second hand stuff from Norway’s largest online marketplace?
Media Type Television
Length
Copywriter
Copywriter
Project Manager
Chief Executive Officer (CEO)
Designer
Directors
Producer
Executive Producer

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