|Title||The second-hand IKEA catalogue|
|Brief||The purpose of an Ikea catalogue to make people want new stuff. FINN.no, a website selling second hand goods, has the opposite goal. So when Ikea launched its 2020 catalogue, FINN.no decided to re-launch an old one. A spread from the 2015 catalogue was perfectly recreated, using only second hand Ikea furniture.|
|Campaign||The second-hand IKEA catalogue|
|Business Sector||Home Appliances, Furniture & Gardening|
|Story||FINN.no is Norway's largest online marketplace for second hand furniture, including over 20 000 ads for used IKEA furniture.|
|Media Type||Case Study|
|Creative Team||Anders Muurman Holm|
|Creative Team||Sebastian Prestø|
|Art Director||Cathrine Høgebøl|
|Project Manager||Mona Larsen|
|Account Director||Ole Hustad|
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