Mona  Larsen
Project Manager at Morgenstern AS
Oslo, Norway
TitleThe second-hand IKEA catalogue
BriefThe purpose of an Ikea catalogue to make people want new stuff., a website selling second hand goods, has the opposite goal. So when Ikea launched its 2020 catalogue, decided to re-launch an old one. A spread from the 2015 catalogue was perfectly recreated, using only second hand Ikea furniture.
Campaign The second-hand IKEA catalogue
Brand IKEA
PostedNovember 2019
Business Sector Home Appliances, Furniture & Gardening
Story is Norway's largest online marketplace for second hand furniture, including over 20 000 ads for used IKEA furniture.
Media Type Case Study
Creative Team
Creative Team
Art Director
Project Manager
Account Director

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