Mona  Larsen
Project Manager at Morgenstern AS
Oslo, Norway
TitleThe second-hand IKEA catalogue
BriefThe purpose of an Ikea catalogue to make people want new stuff. FINN.no, a website selling second hand goods, has the opposite goal. So when Ikea launched its 2020 catalogue, FINN.no decided to re-launch an old one. A spread from the 2015 catalogue was perfectly recreated, using only second hand Ikea furniture.
Agency
Campaign The second-hand IKEA catalogue
Advertiser FINN.no
Brand IKEA
PostedNovember 2019
Business Sector Home Appliances, Furniture & Gardening
Story FINN.no is Norway's largest online marketplace for second hand furniture, including over 20 000 ads for used IKEA furniture.
Media Type Case Study
Creative Team
Creative Team
Art Director
Producer
Designer
Photographer
Project Manager
Account Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started