Jacquie van der Veur

Jacquie van der Veur

Communications at VMLY&R
Kansas City, United States

About me

This profile was created because Jacquie van der Veur has been referenced on AdForum.


Director of Communications
Kansas City, United States
July 2017 - Present (5 years 1 month)
Senior Manager, Communications
Kansas City, United States
March 2016 - July 2017 (1 year 4 months)
• Increased feature coverage for the agency 346% year-over-year
• Build, foster and manage relationships with reporters at advertising trade media including Ad Age, Adweek, Campaign, The Drum, Digiday, and MediaPost, in addition to business media like The Wall Street Journal and The New York Times
• Identify stories within VML offices across the United States including Kansas City Headquarters, New York, Chicago and Atlanta; pitch media in-person and remotely to secure the best coverage possible
• Collaborate with client and technology partners including Google and Facebook to amplify news and partnerships
• Manage submissions for awards competitions, including crafting an entry that gained VML a #5 spot on Ad Age’s Agency A-List, getting VML recognized as one of the Top 5 advertising agencies in the U.S.
• Place agency executives and clients at industry speaking engagements across North America
• Assist in management and updating of company’s global website
Channel Supervisor - Public Relations
Kansas City, United States
January 2015 - March 2016 (1 year 2 months)
• Developed strategic integrated public relations campaigns for clients including Kleenex and the Tennessee Department of Tourist Development
• Managed client and vendor partnerships including PR and influencer marketing agencies
• For Kleenex, the PR campaign launched a new product line for the brand: Kleenex Facial Cleansing, with nearly 20 media placements in top publications like Marie Claire, Essence, People StyleWatch and Woman’s Day
• Assisted with public relations strategies surrounding event activations for Tennessee Tourism, a state which was ranked as one of the top 10 destinations in the country with domestic and international travel expenditures reaching $17.7 billion in 2014


Bachelor of Science in Journalism & Mass Communications

1994 - 1997 (3 years)
Activities and Societies: Public Relations Student Society of America (PRSSA) Emphasis in public relations with minor in sociology

Associate of Arts in Mass Communications

1992 - 1994 (2 years)
Emphasis in mass communications with minor in business

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