| Title | Her Boyfriend |
| Agency | BBH Singapore |
| Campaign | IKEA- Now, There's Choice |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Department Stores, Supermarkets |
| Philosophy | BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date. There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. The campaign features four films, supported by digital, TV, print, outdoor and radio. |
| Media Type | Digital |
| Length | |
| Market | Malaysia |
| Director of Photography (DOP) | Christos Voudouris |
| Executive Creative Director | Joakim Borgström |
| Creative Director | Joakim Borgström |
| Producer | Chong Wendi |
| Director | Nano Tidone |
| Creative Director | Nikhil Panjwani |
| Copywriter | Nikhil Panjwani |
| Copywriter | Keng Chien Hong |
| Art Director | Ronald Bunaidi |
| Art Director | Soo Yeon Bae |
| Head Of Planning | Rebecca Ash |
| Account Manager | Chloe Fair |
| Director | Augusto G Zapiola |
| Production Company | Argentina Cine |
| Producer | Chong Wendi |
| Planning Director | Rebecca Ash |
| Executive Creative Director | Joakim Borgström |
| Creative Director | Joakim Borgström |
| Account Manager | Abbas Zafar |
| Account Director | Chloe Fair |
| Music Composer | Bigotes Musica |
| Editor | Lee Hwee |
| Post Production | The Quiet Lab |
| Production Company | Argentina Cine Buenos Aires |
| Co-Director | Nano Tidone |
| Director | Augusto Zapiola |
| Production Service Company | Two Monkeys Bangkok |