| Title | The sickest Mannequin Challenge |
| Brief | Leveraging the “mannequin challenge” viral video trend, the web film takes viewers on a sickening tour of a brothel selling sex with children. The film shows “clients” with helpless underage sex workers frozen in time, which conveys the key message of stopping perpetrators in their tracks to put child sexual exploitation at a standstill. The film led to an online petition for harsher laws in the prosecution of grooming, trafficking and sexual exploitation. |
| Agency | Naga DDB Malaysia |
| Campaign | the sickest Mannequin Challenge |
| Advertiser | Naga DDB Malaysia |
| Brand | PS the Children |
| Posted | January 2017 |
| Business Sector | Human Rights |
| Story | Statistically, 79% of child trafficking is for sexual exploitation. In Malaysia, authorities have yet to sanction the Optional Protocol on the sale of children and child prostitution. We highlight this issue by leveraging on the viral video trend – the mannequin challenge. The webfilm takes viewers on a tour of a brothel selling sex with children. It shows “clients” with helpless underage sex workers frozen in time. The key message of the video is to stop perpetrators in their tracks and to put child sexual exploitation at a standstill. The video led to an online petition at http://ngohub.asia/petition/ pushing for harsher laws for the prosecution of grooming, trafficking and sexual exploitations. |
| Media Type | Digital |
| Length | |
| Creative Director | Alex Wong |
| Copywriter | Candice Chhoa |
| Copywriter | Jeremy Yeoh |
| Art Director | Simon Yip |
| Art Director | Rachel Hoo |
| Director | Soh Chia Lok |
| Production Company Producer | Chow Chun Son |
| Production Company Producer | Nadia See Hui Ci |
| Executive Creative Director | Alvin Teoh |