|Title||The Gatorade Fastest Run|
|Campaign||The Bolt Rate|
|Date of First Broadcast/Publication|
|Business Sector||Soft Drinks, Tonics|
|Philosophy|| Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run.|
Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season.
The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer.
Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’.
A video has been created which will run on social media channels.
|Media Type||Television & Cinema|
|Chief Creative Officer||Andy DiLallo|
|Creative Director||Russ Tucker|
|Agency Producer||Annabel Jewers|
|General Manager||Fiona Milliken|
|Account Director||Jade Glashoff|
|Account Manager||Ali Bates|
|Account Executive||Asheden Hill|
|Account Executive||Caitlin Jokovic|
|Design Director||Chris Mawson|
|Art Director||Dan Smith|
|Strategic Planner||Natalie Rempalski|
|Executive Producer||Peter Masterton|
|Director of Photography (DOP)||Daniel Ardilley|
|Post Production||The Editors|
|Post Producer||Daniel Fry|
|Marketing Manager||Jamie Bruce|
|Actor / Celebrity||Usain Bolt|
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