Asheden Hill
Communications at TBWA\Chiat\Day New York
New York, United States
TitleThe Gatorade Fastest Run
Campaign The Bolt Rate
Advertiser PepsiCo Inc.
Brand Gatorade
Date of First Broadcast/Publication
Business Sector Soft Drinks, Tonics
Philosophy Gatorade has partnered with Usain Bolt to launch a new award for the cricketer with the fastest run.

Created by TBWA and Eleven PR, ‘the fastest run’ trophy will be calculated by a ‘Bolt Rate’, which records the players’ run speed between wickets throughout the Summer cricket season.
The Bolt Rate will be measured by GPS tracking technology and the players’ top speeds will be recorded with the quickest runs being posted on Gatorade Australia’s Facebook page with the fastest cricketer awarded ‘The Gatorade Fastest Run trophy’ at the end of Summer.

Gatorade enlisted its brand ambassador Usain Bolt to train the Australian National Cricket Team and help the players boost their ‘Bolt Rate’.

A video has been created which will run on social media channels.
Media Type Television & Cinema
Chief Creative Officer
Creative Director
Agency Producer
General Manager
Account Director
Account Manager
Account Executive
Account Executive
Design Director
Art Director
Strategic Planner
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Post Production
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Marketing Manager
Actor / Celebrity

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