Asheden Hill
Communications at TBWA\Chiat\Day New York
New York, United States
TitleCovering Climate Now
Campaign Covering Climate Now
Advertiser Columbia Journalism Review
Brand Columbia Journalism Review
PostedApril 2020
Business Sector Newspapers, Magazines, Books
Story In the past year, national evening news programs in the US spent just 55 minutes discussing climate change. As the protector of global journalism, the Columbia Journalism Review needed to act.Introducing Covering Climate Now.Covering Climate Now is an alliance of over 440 news outlets and journalists, from 47 countries, united to increase climate coverage to a level that reflects the gravity of our current crisis.We invited media outlets to join our alliance by sending them weather-damaged newspapers, representing future climate change destruction and created a launch publication that educated journalists about how to improve their climate coverage.We convinced some of the largest media outlets in the world to coordinate for one week of intense climate coverage.After years of media inaction, Covering Climate Now led to more climate change coverage in one week than in the past 10 years combined.The Covering Climate Now project led to over 20,000 articles and hundreds of hours of climate coverage, and reached an audience approaching 2 billion people.
Media Type Others
Chief Creative Officer
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Creative Director
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Associate Art Director
Associate Copywriter
Associate Creative Director
Motion Graphics Designer
Senior Creative Manager
Studio Manager
Head of Production
Executive Integrated Producer
Senior Integrated Producer
Integrated Producer
Assistant Editor
Director of Integrated Business Affairs
Integrated Business Affairs Manager
Experiential Production
Print Materials
Strategic Business Lead
Business Director
Business Manager
Executive Strategy Director
Global Head of Corporate Communications
Consumer Journey Strategy Director
Communications Director
Communications Manager
Editor-In-Chief (Columbia Journalism Review)

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