Asheden Hill
Communications at TBWA\Chiat\Day
, United States
TitleThe Power of Answers
Agency
Campaign You Know Where to Go
Advertiser Mayo Clinic
Brand Mayo Clinic
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Story Mayo Clinic continues to position itself as a beacon of hope for patients, today unveiling its latest extension to the You Know Where to Go campaign in partnership with actress and activist Viola Davis. Taking a bolder, more reassuring tone than in previous work, “The Power of Answers” is stunningly mesmerizing, aiming to visualize the impact of certainty on a mind consumed by the unknown. Grounded in research, innovation, and teamwork, Mayo Clinic is a true leader in the medical field specializing in an integrated care model leading to an accurate diagnosis for patients. With a relationship spanning three years, TBWA\Chiat\Day New York continues to champion its Disruption® DNA, working alongside Mayo Clinic to challenge the medical category conventions of advertising. The result: a scientifically informed artistic interpretation of the power of an answer in a patient’s mind. Leaning into Mayo Clinic’s innovative and tech-forward mission, TBWA\Chiat\Day NY and production company Psyop developed the images seen in the film taking inspiration from imaging tractography software (Trackvis), MRI data and 3D modeling. Sherri Gilligan, Chief Marketing Officer at Mayo Clinic notes, “While Mayo Clinic can’t promise each patient a cure, we can uncover answers that spark hope and optimism for those who have seen so little. This campaign holds an incredibly powerful brand message that speaks to who we are at our core: an organization on the relentless pursuit of answers for our patients.” Walter Connelly, TBWA\Chiat\Day NY Executive Creative Director, adds “We wanted to fuse science and art to show the journey of the unknown to the known. The visualization of a beautiful collection of synapses firing was the red thread throughout the work, tying everything together. It illustrates the power of an answer, the power of Mayo Clinic.”
Media Type Television
Length
Advertising Manager
Chief Marketing Officer (CMO)
Division Chair
Brand Strategy and Creative Studio
Executive Creative Director
Senior Creative Director
Director Brand Strategy
Manager Brand Strategy
Marketing Manager
Marketing Manager
Mayo Clinic Health System
Chief Creative Officer
Executive Creative Director
Associate Creative Director
Associate Copywriter
Art Director
Associate Creative Director
Art Director
Associate Creative Director
Copywriter
Associate Art Director
Senior Producer
Strategic Business Lead
Business Director
Business Manager
Executive Strategy Director
Strategy Director
Strategist
Director of Integrated Business Affairs
Integrated Business Affairs Manager
Communications
CEO
President
Production Company
Director
Executive Producer
Senior Producer
Sound
Audio Engineer
Executive Producer
Music Company / Composer
Executive Producer
Creative Lead
Music Composer
Additional Arranging
Sound Design Company
Sound Design Company

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