Title | Gravity Cat |
Brief | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
Agency |
Tohokushinsha Film Corporation
|
Campaign |
Gravity Daze 2
|
Advertiser |
Sony Interactive Entertainment Inc.
|
Brand |
Gravity Daze 2
|
Posted | November 2017 |
Business Sector | Video Games/Consoles
|
Story | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
Media Type |
Television
|
Creative Director |
Yuta Okuyama
|
Planner Director |
Yusuke Amagai
|
Planner Director |
Keita Togawa
|
Planner Director |
Yuki Yokoi
|
Account Executive |
Kiyomi Wada
|
Account Executive |
Maiko Hayashi
|
Production Company |
Tohokushinsha Film Corporation
|
Producer |
Takashi Aso
|
Producer |
Tatsuya Sunohara
|
Production Manager |
Takuya Omura
|
Director |
Show Yanagisawa
|
Cinematography |
Ryoken Okamura
|
Lighting Director / Lighting |
Atsutoshi Ueno
|
Set Design |
Yukiko Kuribayashi
|
Art Production Director |
Shunsuke Okutani
|
Offline Editing |
Etsuko Kimura
|
Offline Editing |
Hanako Tabata
|
Online lead |
Kenichi Sakai
|
Sound Designer |
Erito Ayaki
|