Shunsuke  Okutani
Art Production Director at TOHOKUSHINSHA FILM CORPORATION
Tokyo, Japan
TitleGravity Cat
BriefTo communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Agency
Campaign Gravity Daze 2
Advertiser Sony Interactive Entertainment Inc.
Brand Gravity Daze 2
PostedNovember 2017
Business Sector Video Games/Consoles
Story To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.”
Media Type Television
Creative Director
Planner Director
Planner Director
Planner Director
Account Executive
Account Executive
Production Company
Producer
Producer
Production Manager
Director
Cinematography
Lighting Director / Lighting
Set Design
Art Production Director
Offline Editing
Offline Editing
Online lead
Sound Designer

People related to this work

Talent you might be interested in

Create a free Talent profile and become a member of AdForum

Get Started