Hugo Eyre-Varnier

Hugo Eyre-Varnier

Head of Media Relations, Independent Comms Consultant at HugePR / The Talent Business
London, United Kingdom

Summary

A communications professional with twenty years brand management experience, operating at a senior level to create and implement high profile campaigns, events and partnerships for creative B2B, consumer tech, arts and FMCG brands.
Well versed in creative and strategic campaign creation, stakeholder management, brand partnerships, corporate comms, client relations and social media. Straight talking, results oriented, hands on, creative, collaborative and proactive, with excellent marketing skills, and the ability to galvanise a team behind the vision for a brand.
At 27 I launched hotrecruit.com (temporary jobs for students and travellers worldwide) with a uni friend, which sold for £50m to the Trinity Mirror Group. I was Creative Director at PR agency Trimedia, mentoring teams and leading new business. Storytelling is a passion, I wrote a magazine column for three years, features for The Telegraph, The Independent and had two movie scripts optioned by Eon Productions. For the last 14 years I have co-hosted an annual Christmas party for 800 friends at Soho House Greek Street, a 12 hour, invitation-only, cocktails-and-dancing charity fundraiser (and networking event). 

Positions

Global Head of Media Relations
The Talent Business
United Kingdom
December 2015 - Present (2 years)
The Talent Business is the world leader in executive search for creative businesses, securing CxO's for the world's biggest brands, agencies & tech companies. I drive coverage, engagement & ultimately industry ownership on transformational creative leadership issues in target c-suite media including The Wall Street Journal, Fast Company, AdAge, Ad Week, BBC and The Drum.
HugePR, Head of Media Relations, Independent Consultant
HugePR
United Kingdom
May 2008 - Present (9 years 7 months)
Specialising in advertising, marketing and digital agencies and their clients, working through recommendation alone. Clients have included award-winning agencies such as Y&R London, agenda21 Digital (part of Be Heard Group), The PR Network, Feed, Inferno, Brothers and Sisters, Brand & Deliver and The Outfit. PR campaigns supporting agency clients include Sky Sports, Spotify, Museum of London's Street Museum app, MyLondonStory app, Teenage Cancer Trust, Resident Evil 6, Nokia, NSPCC and numerous new business pitches. If you don't have the media profile you think you deserve, do get in touch.
Associate Director
PR Hill&Knowlton
United Kingdom
April 2007 - March 2008 (11 months)
Maternity cover for Proctor & Gamble’s FMCG laundry accounts, namely the Bold 2in1 portfolio, launching P&G’s first premium detergent for Bold and Lenor with a comprehensive PESO campaign around 'Motor Mums', partnering top fashion designer Jacques Azagury. Also worked on P&G’s first CSR joint brand initiative for sustainable living, Future Friendly, an international badge for products that either save water, packaging or energy just by purchasing them. The high profile campaign was fronted by Tamzin Outhwaite, BBC's Joanna Yarrow and Sir Trevor McDonald and included an awards event.
Creative Director/ Senior Consultant
Trimedia
United Kingdom
April 2004 - February 2007 (2 years 10 months)
I returned to Trimedia, part of Huntsworth by then, on a rolling contract working on new business and arts brands. I led numerous successful pitches for the COI, I won and ran two phases of the Greater London Authority's Recycle for London campaign, fronted by Charlie Dimmock, we also created the TrashFash label, securing a partnership with London Fashion Week. I worked again on top cultural calendar events including The Orange Prize for Fiction, Johnnie Walker’s Pioneers in the Park and Gordon's Gin and the Turner Prize. I promoted cinema as an advertising medium for Carlton Screen Advertising, and worked alongside the then Chairman Vikki Stace on pitches, mentoring teams and ensuring high levels of creative and strategic execution on existing accounts.
Co-Founder and Marketing Director
the hotgroup plc
United Kingdom
October 1999 - December 2003 (4 years 2 months)
I launched hotrecruit.com with a university friend, a site advertising temporary jobs around world for students and travellers. I was responsible for building the brand, traffic, supporting sales, and implementing the integrated comms campaigns. The hotgroup plc became the second largest online recruitment company in the UK and was bought in Nov ’05 in a deal worth £50m by Trinity Mirror plc.
Account Manager/ Account Director
Trimedia
United Kingdom
August 1996 - September 1999 (3 years 1 month)
Managing and implementing consumer and arts accounts including the launch of heat magazine, Red and relaunch of New Woman. I worked on Disney, the BAFTA Film & TV Awards, the Elle Style Awards, the Orange Prize for Fiction, The Word London's Festival for Literature, The Turner Prize, The Design Council, The Science Museum's Science of Sport Exhibition and Young Person’s Railcard. I later specialised in consumer tech PR to launch SEGA Dreamcast, BT Cellnet WAP, handbag.com, BOL.com, Sportingbet.com and QXL.com.
Account Executive
Lowe and Partners Worldwide
United Kingdom
January 1995 - June 1996 (1 year 5 months)
Then Lowe Howard Spink, I managed campaigns for Vauxhall across Astra, Corsa and Tigra. I attended IPA 1 and IPA 2

Education

BA Hons in Modern, Economic and Political History (2:1)

Royal Holloway, University of London
1992 - 1994 (2 years)
D’Overbroecks, Oxford: A’Levels: History A, English B, Geography D Reed’s School, Cobham, Surrey

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