| Title | Coughing Billboard |
| Agency | DDFH+B Group |
| Campaign | Listen to Your Lungs |
| Advertiser | The Marie Keating Foundation |
| Brand | The Marie Keating Foundation |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you look closely at the typography, the letters reveal a serious message: ‘I had cancer’. |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Liz Yeates |
| Author | Edel McCabe |
| Creative Director | Roisin Keown |
| Creative Team | Adam McKiernan |
| Creative Team | Dean Ryan |
| Account Manager | Sarah Conlan |
| Account Planner | Derwin Myers |
| Producer | Lily O Gorman |
More Work
SEE ALLSend from the Heart. Send Love
- BRAND:
- An Post
- AGENCY:
- Folk Wunderman Thompson
Rachel & Ziya's Story
- BRAND:
- Irish Cancer Society
- AGENCY:
- Folk Wunderman Thompson
Listen To Your Lungs
- BRAND:
- The Marie Keating Foundation
- AGENCY:
- DDFH+B Group