| Title | Some gifts you just can’t buy |
| Agency | LOLA MullenLowe |
| Campaign | Christmas 2019 |
| Advertiser | Toys "R" Us |
| Brand | Toys R Us |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Toys & Games |
| Tagline | Playing is a gift |
| Story | The spot shows a busy Santa working hard on Christmas eve. As the night is coming to a close, he realizes he forgot something: a scenario that happens all too frequently in each of our lives today. |
| Philosophy | The idea that we stress about the holidays and struggle to meet expectations is something all of us can relate to, but Toys “R” Us puts the focus back on what really matters: that playing with your loved ones is the real gift. |
| Media Type | Television |
| Length | |
| Market | Portugal |
| Production Company | Landia |
| Post Production | Metropolitana |
| Advertising Manager | Miguel Ángel Carrasco |
| Advertising Manager | Helio Carbonell |
| Chief Creative Officer | Chacho Puebla |
| Executive Creative Director | Tomás Ostiglia |
| Art Director | Manuel Castillo |
| Copywriter | Manuel Castillo |
| Art Director | Enrique Torguet |
| Copywriter | Enrique Torguet |
| Copywriter | Jaime Ludena |
| Global Business Director | Tom Elliston |
| Account Director | Carlos Solchaga |
| Account Executive | Paula Arranz |
| Head of Production | Felipe Calviño |
| Producer | Jorge Saade |
| Director | MAXI BLANCO |
| Director of Photography (DOP) | Pablo Clemente |
| Media Agency | Ymedia |
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