Title | #TouchYourFootballs |
Agency | LOLA MullenLowe |
Campaign | #TouchYourFootballs |
Advertiser | Libero |
Brand | Libero |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Newspapers, Magazines, Books |
Story | During a Spanish football game in 1991 between Real Madrid and Valladolid, football one player repeatedly squeezed Carlos “El Pibe” Valderrama’s genitals as both teams waited for a corner. Libero hijacked this historic moment in Spanish football to explain how to perform a self-examination and promote early detection. |
Media Type | Web Film |
Length | |
More Information | http://www.touchyourfootballs.com/ |
Chief Creative Officer | Chacho Puebla |
Executive Creative Director | Pancho Cassis |
Creative Director | Fabio Brigido |
Creative Director | Tomás Ostiglia |
Director of Innovation | Fred Bosch |
Creative Supervisor | Miki Ocampo |
Creative Supervisor | Saray González |
Copywriter | Hetu Negri |
Copywriter | Carmela Naya |
Copywriter | Palma Llopis |
Art Director | Enrique Torguet |
Art Director | Manuel Castillo |
Art Director | Desirée G. Valdés |
Public Relations | Enrique Caballero |
Public Relations | Sarah Okrent |
Account Director | Laura Gerpe |
Production Company | Los Notarios |
Director | Felipe Cortés |
Executive Producer | Nathalie Burnside |
Executive Producer | Juan Pablo Bernal |
Director of Photography (DOP) | Juan-Carlos Franco |
Post Production | Free Your Mind |