| Title | EQT Ventures Logotype - The power Q |
| Brief | The world of equity funds and banks is a very conservative and corporate space. So the goal was to develop an identity that could stick out from all the greyness and pinstripes – something that could capture the same amount of energy and creativity as the startups EQT finances.The design concept is based on letting the Q from the logotype become a power button, symbolising what happens when EQT Ventures gets involved. |
| Agency | Bold Scandinavia |
| Campaign | EQT Ventures Logotype - The power Q |
| Advertiser | EQT Ventures |
| Brand | EQT Ventures |
| Posted | November 2017 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | The world of equity funds and banks is a very conservative and corporate space. So we developed an identity that could stick out from all the greyness and pinstripes – something that could capture the same amount of energy and creativity as the startups they finance. The design concept is based on letting the Q from the logotype become a power button, symbolising what happens when EQT Ventures gets involved. That´s when the journey begins. An important cornerstone of the new identity are the many uniquely designed power Q's in different styles that symbolise each new cooperation. |
| Problem | EQT Ventures is a newly established private equity fund with a passion to develop start-ups. With an annual commitment of more than 566 million euros they are one of the largest in Europe. |
| CEO/Executive Producer | Carl-Fredrik af Sandeberg |
| Account Director | Carl-Fredrik af Sandeberg |
| Creative Director | Oskar Lubeck |
| Design Director | Jesper Klarin |
| Designer/Art Director | Ami Izaki |
| Designer | Richard Feldeus |
| Designer | Magnus Lundgren |
| Agency Producer | Lova Henrikson |
| Brand Strategy Director | Jacob Weisbarth |
| Planner Director | Patrik Karlsson |