3D Artist
at
RSA
| Title | Bodega Cat |
| Agency | McCann New York |
| Campaign | New York Lottery - Bodega Cat |
| Advertiser | New York Lottery |
| Brand | New York Lottery |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Lottery & Gambling |
| Philosophy | During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign. |
| Media Type | Digital |
| Length | |
| Soundtrack | How Sweet It Is |
| Production Company | Ridley Scott Creative Group |
| VFX | A52 |
| North American Chief Creative Officer Sean | Eric Silver |
| McCann New York Chief Creative Officer | Sean Bryan |
| McCann New York Chief Creative Officer | Tom Murphy |
| Executive Creative Director | Mat Bisher |
| Executive Creative Director | Dan Donovan |
| Creative Director | Jason Ashlock |
| Writer | Jason Ashlock |
| Creative Director | Dominick Baccollo |
| Art Director | Dominick Baccollo |
| Chief Production Officer | Nathy Aviram |
| VP Producer | Chance Bassett |
| SVP Executive Music Producer | Eric Johnson |
| Music Producer | Dan Gross |
| Music Business Affairs Manager | Sam Belkin |
| Business Manager | Natalie Hernandez |
| Executive Account Director | Scot Beck |
| VP Account Director | Caroline Fuller |
| Account Supervisor | Molly Vossler |
| Assistant Account Executive | Ellery Gitkin |
| VP Strategy Director | Laura Frank |
| Director | Jake Scott |
| Producer | David Mitchel |
| Executive Producer | Tracie Norfleet |
| Director of Photography | Peter Deming |
| Editorial | Rock Paper Scissors |
| Editor | Carlos Arias |
| Assistant Editor | Maria Lee |
| Executive Producer | Eve Kornblum |
| Producer | Taylor Colbert |
| VFX Supervisor | Patrick Murphy |
| CG Lead | Andrew Romatz |
| 2D VFX Artist | Steven Wolff |
| 2D VFX Artist | Stefan Gaillot |
| 2D VFX Artist | Richard Hirst |
| 2D VFX Artist | Matt Sousa |
| 2D VFX Artist | Kevin Stokes |
| 2D VFX Assistant | Gabe Sanchez |
| 3D Artist | Andrew Romatz |
| 3D Artist | Tom Briggs |
| 3D Artist | Jun Kim |
| 3D Artist | Michael Cardenas |
| 3D Artist | Joseph Chiechi |
| Producer | Michael Steinmann |
| Production Coordinator | Andrew Rosenberger |
| Executive Producer | Patrick Nugent |
| Executive Producer | Kim Christensen |
| Managing Director | Linda Carlson |
| Managing Director | Jennifer Sofio Hall |
| Artist | Julia Stone |
| Audio | Heard City |
| Audio Engineer | Phil Loeb |
| Telecine | Company 3 |
| Colorist | Tim Masick |