Emmanuel Sabbagh

Emmanuel Sabbagh

Global Planning Director at TBWA
Paris, France

Summary

Never forget, people are simple persons who hide a thousand feelings behind a Facebook Like. 10 years planningexperience. Global Brands. Multichannel Expertise. 

Positions

Global Planning Director
Boulogne-Billancourt, France
July 2015 - Present (2 years 5 months)
PLANNING LEAD: McDonald’s (20 countries), Michelin (US, Europe, China, Southeast Asia & Brazil), Cetelem
PITCH: PMU
Integrated Planning Director
Shanghai, China
December 2012 - July 2015 (2 years 7 months)
Provide long-term perspective for brands and ensure a strategic thought-leadership across the integrated marketing mix for key clients such as Michelin, McDonald’s or Vichy.

AWARDS: MICHELIN – The Silent Campaign
PUBLICATION: CHECKOUT CHINA, An insider's guide to Chinese Shoppers
Insight & Strategy Director
The Integer Group
China
December 2012 - July 2015 (2 years 7 months)
MISSION: Build the Insight and Strategy Division of Integer China – TBWA’s Shopper Marketing agency - working on popular brands such as .
PLANNING LEAD: Mars China, PepsiCo China
PUBLICATION: Lead researcher of the study CHECKOUT CHINA, an insider’s guide to Chinese shoppers' that aims to understand every stimuli behind any purchase decision (Publication: Sept. 2014).
Account Planning Director - McDonald's
Boulogne-Billancourt, France
January 2011 - December 2012 (1 year 11 months)
Lead Strategist for McDonald's:
- CORPORATE CAMPAIGNS (Environment, Employment, Nutrition)
- FAMILY STRATEGIES
- FOOD & ENTERTAINMENT CAMPAIGNS (New products launch / Value topics / McD Games)

AWARDS:
McDonald’s – 2012
EFFIE Award – GOLD (McWrap: http://tinyurl.com/q28pkzp)
EFFIE Award – GOLD (The Fruit Campaign: http://tinyurl.com/pgx8qpo)

McDonald’s - 2011
EFFIE Award – GOLD (The Coffee campaign: http://tinyurl.com/mre9vf6)
Head of Strategic Planning
TEQUILA/ TBWA Advertising Agency
France
September 2007 - December 2011 (4 years 3 months)
CARTIER:

Digital launch of the LOVE 08’ campaign
Set up a results-oriented digital marketing campaign and promotion to raise collection’s awareness and associate the brand with a charity and premium environment.
Create a digital story telling through a strong content strategy
Account Strategic Planeur - Nestlé
Paris, France
July 2005 - January 2007 (1 year 6 months)
NESTLE:

Launch of the French eCRM platform: «Croquons la vie.fr»
- Develop and implement the company’s online CRM strategy for the Food department.
- Create a new relationship promise thanks to a web platform designed to deliver innovative services for consumers while maintaining business and ROI objectives.

Education

Management

Shanghai University of Finance and Economics
2007 (1 year)

Marketing Communication

KEDGE Business School
2003 - 2006 (3 years)
Bordeaux Business School

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