MISSION: Build the Insight and Strategy Division of Integer China – TBWA’s Shopper Marketing agency - working on popular brands such as .
PLANNING LEAD: Mars China, PepsiCo China
PUBLICATION: Lead researcher of the study CHECKOUT CHINA, an insider’s guide to Chinese shoppers' that aims to understand every stimuli behind any purchase decision (Publication: Sept. 2014).
Digital launch of the LOVE 08’ campaign
Set up a results-oriented digital marketing campaign and promotion to raise collection’s awareness and associate the brand with a charity and premium environment.
Create a digital story telling through a strong content strategy
Launch of the French eCRM platform: «Croquons la vie.fr»
- Develop and implement the company’s online CRM strategy for the Food department.
- Create a new relationship promise thanks to a web platform designed to deliver innovative services for consumers while maintaining business and ROI objectives.