Liz Stull
Strategic Planner at Leo Burnett Israel
Bnei Brak, Israel
TitleLapid
Agency
Campaign Accessible Elections
Advertiser Access Israel
Brand Access Israel
Date of First Broadcast/Publication 2019 / 2
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story A campaign by Access Israel designed to remind politicians that making their speeches accessible to all is not an option but their duty.
Philosophy The Israeli elections are in full swing and will take place in less than 40 days from now (April 9th 2019). This means that every day another politician goes on air – broadcasting live the one more dramatic announcement after the other. Unfortunately, thousands of hard-of-hearing people in Israel cannot follow the live events.

Hence, while Elections are a democratic process which by their very nature should be accessible to all, sadly, in times of elections when politician are trying to appeal to the very largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired.

Access Israel - as an organization campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should anything but optional.

That’s why, in order to raise politicians’ awareness to the issue, we decided to use press conference snippets from speeches delivered by five of Israel’s main party leaders and political contenders and re-edit them with the hands of interpreters in place of the hands of the speakers.
Media Type Digital
Length
Chief Executive Officer (CEO)
Chief Creative Officer
VP of Client Services
VP Strategy
Creative Director
Art Director
Copywriter
Account Supervisor
Account Executive
Studio Manager
Strategic Planner
Agency Producer
Marcom Director
PR Communication Manager
Production Company

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started