Faisal Al-Gain

Faisal Al-Gain

Country Marketing Manager at IKEA Saudi Arabia
Saudi Arabia, Saudi Arabia

About me

 Motivated, results-driven Sales & Marketing professional offering 13+ years' experience of FMCG industry.
 Exceptional proficiency in formulating strategic plan, developing trade plan, identifying and pursuing new business opportunities leading to sales growth.
 Experienced in market and buyer’s requirement study, customer servicing and identifying new opportunities in international and domestic market.
 A resourceful decision-maker that combines strong leadership and organizational skills with the ability to direct high-level business affairs.
 Dedicated, hard working individual with the interpersonal and communications skills to work at all levels of the organization.
 Systematic, analytical with solid market knowledge and adaptable in multi-cultural atmosphere.

Business Skills:
 Operational Management
 Strategic Planning
 Category Management
 Competitive Sales Analysis
 Channel Management
 Sales Promotion & Target Marketing
 Leadership / Team Building
 Analytical & Problem Solving Skills


Country Marketing Manager
Saudi Arabia
March 2013 - Present (5 years 10 months)
National Trade Marketing Manager
The Clorox Company
Saudi Arabia
June 2005 - March 2013 (7 years 9 months)
 Responsible for Trade Sales operation and profitability of brands within short & long term strategic plan to fulfil Quarterly tactical Trade/Sales objectives for all Clorox brands across various channels.
 Plan display & promotional strategies and implement trade policies, estimate business projections & trends, finalize territory and store-wise budget to ensure ROI.
 Review competitor activities, devise strategies and action plans to counter them and enhance profit.
 Initiate new contracts & trading terms and lead major negotiations such as Key Accounts annual growth targets contracts by brand and major Trade activity/promotion support to reinforce brand image and increase customer traffic.
 Devise and implement new trade schemes such as sales force incentives, wholesale loyalty programs, cashier incentives, trading terms and sub-distributors in rural areas to improve consumption and distribution.
 Spearhead to issue a monthly distributor brief to summarize all Clorox activities & objectives to sales team and customer’s Master profile by city which includes event calendar, Support, Sales performance, and expansion plan.
 Recruit and motivate employees to achieve target, encourage teamwork and support cluster and divisional succession planning.
 Lead the demand planning between the sales team and Clorox production facilities.
Key Account Manager
Saudi Arabia
January 1999 - May 2005 (6 years 4 months)

Handling (The biggest 14 Retail-Chains in KSA)

 Accountable for attaining annual KSA target for all Unilever categories with end year achievement of 15.7% over YAG.
 Ensured proper Budget control, Customer Service Satisfaction Levels, Promo logistics, merchandise placement and promotional campaign through management of an operational fleet made up of 55 Merchandisers and 38 salesmen throughout 158 outlets across KSA.
 Managed Space / Assortment / Sub-Category Mix and aligned it with the Store & Department Grading to enhance productivity and improve performance.
 Negotiated all customer annual agreements covering visibility, support & growth targets by category.
 Participated in the Key Accounts Management restructuring, trading terms, plans, Salesmen & Merchandisers requirements for 2005.
 Developed an enthusiastic store team to achieve stipulated targets and enhance retail standards.


BA - Double Major: 1) Marketing 2) Supply & Logistics Managment

1995 - 2001 (6 years)

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