Project Alert Violence Against Women - "Questions"

Up In The Sky

Up In The Sky Lagos, Nigeria

1290

Title	Questions
Agency	Up In The Sky
Campaign	Stop The Blame
Advertiser	Project Alert Violence Against Women
Brand	Project Alert Violence Against Women
Date of First Broadcast/Publication	2017 / 11
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	STOP THE BLAME
Story	IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE
Philosophy	This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming
Problem	In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships.
Result	So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review.
Media Type	Web Film
Length	141 seconds
More Information	http://www.projectalertnig.org/
Copywriting	JESSICA IWAYEMI
Chief Agency Producer	Bolanle Akintomide
Creative Director	Omaga Idirigbe
Illustrator	Olisa Ogbolu
Brand Management/Strategy	Olawale Mada