Yenia Paez
Associate Business Affairs Director at David&Goliath
El Segundo, United States
TitleCrime Boss
Campaign Hear Like They Do
Advertiser VIZIO Inc.
Brand VIZIO Sound Bars
PostedNovember 2021
Business Sector Consumer Electronics & Audio-Visual
Story When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favorite entertainment the way they do? That’s the premise of a new advertising campaign for VIZIO Sound Bars — the perfect companion to VIZIO Smart TVs and the #1-selling sound bars in the U.S. — featuring man’s best friend.
In “Hear Like They Do,” David&Goliath’s latest creative campaign for VIZIO, we get a glimpse into the lives of three very different, almost human, dogs, captivated by the immersive sound quality of VIZIO’s Sound Bars as they sit and stay in for a night of television. 
“We wanted to demonstrate VIZIO’s premium TV sound bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, Chief Creative Officer, of David&Goliath. “We decided to turn to the experts in sound. And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.”
Media Type Digital
Founder and Creative Chairman
Chief Creative Officer
Group Creative Director, Copy
Group Creative Director, Art
ACD / Copywriter
ACD / Art Director
Managing Director, Broadcast Production
Sr. Broadcast Producer
Executive Art Producer
Associate Integrated Producer
Sr. Digital Designer
Group Comms Director
Managing Director
Account Executive
Associate Director of Business Affairs
Senior Project Manager
Editorial house
Post Production
Executive Producer
Managing Director
Photography Production Company
Post Production/VFX
VFX Supervisor/Lead Compositor
VFX Supervisor/Lead CG
Flame Artist
Flame Artist
Lead CG Artist
Lead CG Artist
Production Coordinator
Senior Producer
Executive Producer
Sound Designer/Mixer
Executive Producers
Executive Producers
Operations Manager
Vizio CEO
VP Marketing Communications
Senior Creative Director
Director, Performance Marketing

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