| Title | La historia real de un tío cojonudo |
| Agency | Proximity Madrid |
| Campaign | #DiaDelCrucerista |
| Advertiser | PULLMANTUR CRUISES, S.L. |
| Brand | Pullmantur Cruises |
| Date of First Broadcast/Publication | 2017 / 12 |
| Business Sector | Culture, Leisure & Sport |
| Philosophy | Antonio Benedico is a 93-year-old cruise-goer who had been on 32 cruises with Pullmantur over the past 7 years. Then his doctor advised him that he had better stay at home for health reasons. If Antonio couldn’t leave home, we would transform one of our cabins for him so he could do what he most loved to do in the world: travel with Pullmantur. |
| Result | More than 7 million views on YouTube, 2.5 million on Facebook and more than 1 million on Twitter. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Susana Pérez |
| Creative director | David Vijil |
| Copy | Sacramento Martinez |
| Copy | Marina del Olmo |
| Art Director | Arturo Sánchez |
| Art Director | Susana Ramírez |