| Title | Living Statistics |
| Agency | Wunderman Buenos Aires |
| Campaign | Living Statistics |
| Advertiser | Fundacion Huésped |
| Brand | Fundacion Huésped |
| Posted | December 2017 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | HIV statistics in Argentina are becoming increasingly more shocking. Over 120.000 people are infected, and 30% of them are not even aware of it. But people only see numbers, and never relate them to someone who has a life and a story. They also forget how important is to take care of themselves and that everyone should take the HIV test even with the smallest amount of doubt |
| Story (original language) | Taking advantage of the World AIDS day, “Fundación Huésped and Wunderman BA” launched a new campaign to enhance awareness and remark that the issue is still active. The campaign was based on the classic iconography of statistics and the color related to HIV. In several areas of the city of Buenos Aires, a group of volunteers dressed in red mingle among pedestrians, representing statistics of the virus. In Argentina - Out of 120 thousand people suffering from HIV, 90% became infected through unprotected sex - 3 out of 10 people are not aware that they are infected with the virus - 3 out of 10 people suffering from HIV decide to get tested at a late stage “Numbers impact per se, the image is much stronger when we realized that each, and everyone is a person with his/her own history, a life and a family. We cannot ignore this. Ignoring this, or believing that: Aids is no longer a problem, is what makes the epidemic more valid than ever," explained Leandro Cahn, Executive Director of Fundación Huésped.” |
| Media Type | Case Study |
| Length | |
| General Creative Director | Patán Tarazaga |
| General Creative Director | Dany Minaker |
| Creative Director | Dario Ventura |
| Creative Director | Matias Martty |
| Copywriter | Leo Arnelli |
| Production Manager | Laura Martínez |
| Group Account Director | Mercedes Cores |
| Account Director | María-José Cruces |
| Account Executive | Mariana Tesio |
| PR manager | Daniela Tucci |
| Band | Salmon Osado |
| Production Company | LindaTv |
| Client’s representative | Leandro Cahn |
| Client’s representative | Débora Fiore |
| Client's representative | Alejandra Cosovschi |
More Work
SEE ALLHIV on the Agenda
- BRAND:
- Fundacion Huésped
- AGENCY:
- Wunderman Buenos Aires