| Title | #technologywithpurpose |
| Agency | Cheil España |
| Campaign | #technologywithpurpose |
| Advertiser | Samsung |
| Brand | Copilot Samsung |
| Date of First Broadcast/Publication | 2018 / 1 |
| Business Sector | Others |
| Philosophy | "Do it", "everything is possible", "yes, we can!" are phrases that we see everywhere. In sport clothes brands, isotonic beverages, yogurts, books, preachers and politicians. The culture of "you can" has taught us that with effort and perseverance we can do anything. But the truth is that there is something we can´t do: win the fight to not fall asleep when we are already sleepy. Copilot Samsung is a free app for smartwatches that permanently tracks the alertness of the driver and warns him before he falls asleep. The app is for initiative #technologywithpurpose, that has been launched by Samsung and Cheil Spain. Both have been working on #technologywithpurpose for the last few years. They previously launched ("blind cap") a swimming cap that helps blind Paralympic swimmers to flip turn at the and of the pool which won a gold at Cannes Lions, and ("dytective") a free app that detects dyslexia in 15 minutes through AI which won bronze. The campaign was directed by Martin Jalfen and Miguel Usandivaras, from production company Blur. Studies show that 20% of traffic accidents occur due to drowsiness. People believe they can beat the sleep. But once the sleep comes, no one can beat it, and trying to do so, is very dangerous. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Joaquín Espagnol |
| Client | Alfonso Fernández |
| Client | Mónica Sánchez |
| Client | Patricia Lopez-Acevedo |
| Client | Olga Rodríguez |
| Art Director | Juan Aldeanueva |
| TV Producer | Freelance For |
| Creative Director | Nicolas Diaco |
| Creative Director | Ezequiel De Luca |
| Creative Director | José Vilar |
| Copywriter | Sergio Sanz |
| Account Management | José Ortiz |
| Account Management | Mayte Fontán |
| Account Management | Asela Botella |
| Account Management | Alba Valiente |
| Media Agency | Starcom |
| Sound Production | Sonomedia |
| Post Production | McNulty |
| Production Director | Carlos Martín |
| Production Company | BLUR |
| Producer | Martín Jalfen |
| Producer | Miguel Usandivaras |
| Producer | Chapi Calvo |
| Photographer | Anton Goiri |
| EXECUTIVE PRODUCER | Pablo García Acón |
| DOP | Roman Martinez de Bujo |