Producer
at
Esse House
| Title | Duel |
| Campaign | Duel |
| Advertiser | Samsung |
| Brand | Samsung Anti Tangle |
| Date of First Broadcast/Publication | 2017 / 12 |
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
| Tagline | Samsung, Cheil Ukraine, Cheil |
| Story | She loves him so much. But when it is time to clean the appartment, the real duel starts. Vacuum cleaner Samsung Anti Tangle helps win this fight. |
| Philosophy | Cleaning is a battle. And there is something that make this job much more easier. The most powerful tool that our female hero has in her arsenal is the vacuum cleaner Samsung Anti-Tangle. |
| Problem | Context: In Ukraine Samsung is a known as an innovative and dynamic brand. Mostly due to the smartphone ads. But there is no connection between brand and home appliance audience. Samsung VC with unique Anti-Tangle technology is the perfect product to fill this gap. Insight: Pets are lovely. But as with all good things, there are downsides to pet ownership: dealing with their hair. That’s why cleaning become every time a kind of challenge that invole both owners and animals. |
| Result | More than 2 million YouTube visualizations. |
| Media Type | Digital |
| Length | |
| Creative Director | Vladyslava Denys |
| Art Director | Alessandro Falcone |
| Copywriter | Pavlo Pastushenko |
| Copywriter | Alena Krapivka |
| Copywriter | Anastasia Pushnya |
| Account Director | Alexey Polischuk |
| Client Responsible | Olga Kravchuk |
| Executive Producer | Vitaliy Sheremetyev |
| Production Company | Esse House |
| Director | Pavel Buryak |
| Director of Photography (DOP) | Dima Nedrya |
| Producer | Tatiana Buialo |
| Producer | Lisa Agafonova |