Brian Klugman CCO Blk Ops
Chief Creative Operations Officer at m:united/McCann
New York, United States
TitleMicrosoft TV Commercial
Agency
Campaign 3D Holiday
Advertiser Microsoft
Brand Windows
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Philosophy Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story.
The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.
Media Type Television & Cinema
Length
Post Production
VFX
Marketing Manager
Marketing Manager
Global Brand Marketing
General Manager
Director
Brand Manager
Art Director
3D Supervisor
2D Animation and Compositing
SR Social Strategist
Producer
Designer
Project Manager
Project Director
Producer
President
Music Producer
Music Producer
Managing Director
Head of Integrated Production
Group Strategy Director
SVP, group account director
SVP, group account director
Global Strategy Director
Founder
Executive Creative Director
Executive Creative Director
Digital Producer
Digital Producer
Creative technologist
Creative Director
Creative Director
Copywriter
Chief Creative Operations Officer
Account Supervisor
Account Supervisor
Account Director
Account Director
Media Agency
Sound Mix and Design
Editor
Editor
VFX Supervisor
Producer
Producer
Colourist
Production Company The Director’s Bureau
Managing Director
Head of Production
Animation Director
Chief Creative Officer

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