|Title||Microsoft TV Commercial|
|Date of First Broadcast/Publication|
|Business Sector||Consumer Electronics & Audio-Visual|
|Philosophy|| Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. |
The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs.
|Media Type||Television & Cinema|
|Post Production||MPC LA|
|Marketing Manager||Hannah Westing|
|Marketing Manager||Danna Brokaw (Global)|
|Global Brand Marketing||Dawn Novak|
|General Manager||Deana Singleton|
|Brand Manager||Kathleen Hall|
|Art Director||Alberto Cerriteno (Windows Next)|
|3D Supervisor||Chris Bernier|
|2D Animation and Compositing||Tobey Lindback (Lead)|
|SR Social Strategist||Jordan Berger|
|Project Manager||Jessica Jacobson|
|Project Director||Stella Warkman|
|Music Producer||Eric Johnson|
|Music Producer||Sam Belkin (associate)|
|Managing Director||Kevin Nelson|
|Head of Integrated Production||Aaron Kovan|
|Group Strategy Director||Todd Sussman|
|SVP, group account director||Darla Price|
|SVP, group account director||Sarah Keiber|
|Global Strategy Director||Michelle Kiely|
|Founder||Andrew Panay Founder Blk Ops|
|Executive Creative Director||Daniela Vojta (EVP)|
|Executive Creative Director||Susan Young (EVP)|
|Digital Producer||Sean Flanigan|
|Digital Producer||Charlotte Popper|
|Creative technologist||Alicia Foor|
|Creative Director||Todd Brown|
|Creative Director||Dan Kim|
|Chief Creative Operations Officer||Brian Klugman CCO Blk Ops|
|Account Supervisor||Ellie Choi|
|Account Supervisor||Molly Raker|
|Account Director||Tina Galley (Exec)|
|Account Director||Pat Six|
|Sound Mix and Design||Heard City|
|VFX Supervisor||Rob Hodgson|
|Production Company||The Director’s Bureau|
|Managing Director||Camila de Biaggi|
|Head of Production||Brendan Kahn|
|Animation Director||Marc Smith & MPC Creative|
|Chief Creative Officer||Tom Murphy|
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