| Title | The Racist Keyboard |
| Agency | Dentsu Webchutney |
| Campaign | #TheRacistCover |
| Advertiser | Bridge Music Academy |
| Brand | Bridge Music Academy |
| Date of First Broadcast/Publication | 2017 / 12 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Racism = No harmony. |
| Story | THE RACIST KEYBOARD demonstrates the effects of racism in a simplistic manner. This special-build keyboard stands as a symbol against the menace of racism. Launched by World’s Fastest Pianist, it is an attempt at creating a world free of racism by instilling right values in our children. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Chief Creative Officer | Sudesh Samaria |
| Chief Creative Technologist | Gurbaksh Singh |
| Associate Creative Director | Vishal Sagar |
| Copywriter | Gurbaksh Singh |
| Copywriter | Vishal Sagar |
| Copywriter | Sahil Raheja |
| Copywriter | Aaron D Fernandes |
| Art Director | Sachin Kumar |
| Interactive Lead | Hemat Kumar |
| Agency Producer | Ngaithe Thanglalson |
More Work
SEE ALLThe Racist Cover
- BRAND:
- Bridge Music Academy
- AGENCY:
- Dentsu Webchutney