| Title | Transformation of a Landmark |
| Agency | Jung von Matt / Spree |
| Campaign | 100.000 electric cars sold in 2017 |
| Advertiser | BMW |
| Brand | BMW |
| Posted | May 2018 |
| Business Sector | Cars |
| Story | Monday evening, December 18th, BMW’s iconic Four Cylinder Building underwent a spectacular transformation to mark the 100,000th electrified BMW sold in 2017 and the brand’s unwavering commitment to an electric future. Designed by Austrian architect Karl Schwanzer, the BMW Headquarters was finished in 1972, in time for the Munich Summer Olympics. The 331 feet tall building is one of the most important German landmarks, mimicking the shape of the four cylinders in a typical car engine. Notably, the cylinders do not stand on the ground; they are suspended on a central support tower. The light projection turning the old cylinders into iconic electric batteries underscores a new landmark for the Munich-based German automotive manufacturer BMW, which launched the all-electric i3 in 2013. The epic projection involved 9 OPSL laser projectors, 10 additional projectors, 100 LED lights and 480 intelligent moving lights. 84 kilometers of cables were used for data and lighting and 820 cubic meters of materials. Next in the pipeline, BMW plans to offer 25 electrified models by 2025, 12 of which will be fully electric. Some of the cars will have a range of up to 435 miles. |
| Media Type | Case Study |
| Length | |
| Music | 2WEI Music |
| Executive Creative Director | Till Eckel |
| Executive Creative Director | Joachim Kortlepel |
| Director | Tobias Paul |
| Photographer | Ralph Larmann |
| Director | Simon and Paul |
| Creative Director | Christian Wölky |
| Creative Director | Mihai Gongu |
| Creative Director | Stefan Amtmann |
| Copywriter | Simon Knittel |
| Copywriter | Lena Charbonnier |
| Art Director | Elena Knittelfelder |
| Art Director | Sebastian Hölzer |
| Art Director | Dustin Przibilla |
| Art Director | Christian Dallmeier |
| Consultant | Jan Anderßen |
| Consultant | Niels Böse |
| Consultant | Stephan Süß |
| Consultant | Julian Pankratz |
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- BRAND:
- MINI
- AGENCY:
- Jung von Matt / Fleet
The Future is electric
- BRAND:
- BMW
- AGENCY:
- Jung von Matt / Spree