Karla Jordan

Karla Jordan

SENIOR ACCOUNT EXECUTIVE, AGENCY RELATIONS at Advertising Age
New York, United States

About me

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Positions

Senior Account Executive, Agency Relations
New York, United States
April 2016 - Present (2 years 3 months)
Principal
The Synergy Group LLC
United States
October 2009 - April 2016 (6 years 6 months)
- Established a boutique sales and marketing company tailored to provide business development services to various industries and businesses.
- Perform comprehensive client needs assessments and develop effective business growth solutions.
- Negotiate comprehensive multi-media contracts and implement customized marketing plans.
- Utilize sales experience and resources to generate leads and sales through cold calling, market research, social media and networking.
Advertising Director
Currents Magazine
United States
May 2005 - October 2009 (4 years 5 months)
- Acted as a marketing and sales consultant to clients by discussing business growth needs and advising on the best strategies to increase revenue and productivity.
- Created custom sales and marketing proposals and conducted multi-media contract negotiations.
- Penetrated key accounts and established strong relationships with key decision-makers; planned and conducted sales presentations for prospective clients; introduced and marketed company services to all levels of personnel.
- Provided leadership, guidance, and assistance to new sales team members in all aspects of account management.

Key Accomplishments:
* Named and rewarded as top sales earner two years in a row (2006 & 2007) for most pre-booked annual business.
* Personally grew an initial book of business over 600% within one year.
* Developed and managed an active client base of 150+ accounts while providing exceptional customer service.
* Achieved rapid success in a highly competitive market, compelling company to increase sales expectations; consistently exceeded sales revenue goals.
Director of Business Development
RitaSue Siegel Resources
United States
September 2004 - February 2005 (5 months)
- Recruited by this company to help develop and implement a global sales strategy.
- Followed up on all leads suggested by consultants and converted openings on job sites to search opportunities.
- Developed and maintained close relationships with clients by mining previous relationships and past proposals.
- Wrote proposals, collaborating with President and Senior Consultants.
Strategic Account Manager
Picturequest
United States
January 2003 - August 2004 (1 year 7 months)
- Recruited by this a stock photography company in a newly created position to penetrate the New York market and establish accounts with Fortune 500 corporations and top 100 advertising agencies.
- Planned and conducted more than 40 high-level sales presentations and product demonstrations for prospective clients monthly; introduced and sold company services to Creative Directors, Art Directors, and Photo Editors.
- Worked closely with account team to develop strategic plans; implemented follow-up procedures to increase sales and maintained client relationships.
- Provided training and coaching to new sales representatives.

Key Accomplishments:
* Played a key role in building the New York City territory to the most productive and profitable region in the company through the acquisition of major accounts; clients include Ogilvy & Mather, Scholastic, Barnes & Noble, Men’s Health Magazine, Vanity Fair Magazine, Forbes Magazine, and Saatchi & Saatchi.
* Helped catapult PictureQuest as a leader in the New York market by landing the company's largest account at the time (AOL), with monthly revenues of $8,700.
Sales Representative
Crain Communications - Ad Age's Creativity Magazine
United States
December 1996 - January 2003 (6 years 1 month)
- Responsible for the management, development, and profitability of accounts throughout the East Coast territory spanning from Toronto to Florida for Creativity Magazine.
- Prospected new clients, converted competitor accounts, and managed an active client base of 90+ domestic and international accounts; consistently exceeded sales objectives in a highly competitive market.
- Developed and executed innovative marketing strategies geared toward existing advertisers in specific markets.
- Provided account management training to new sales representatives.
- Represented company in national trade shows, conferences, and special events.

Key Accomplishments:
* Doubled sales volume in territory within one year through the acquisition of several major accounts; increased volume with existing clients through creative selling techniques and effective account management.
* Effectively penetrated the Toronto market; designed innovative marketing programs to drive sales and capture market share; played a key role in elevating Creativity Magazine as a leading industry publication in the market.
* Selected to serve as Photography Category Manager; increased sales volume by 500% in one year.
* Hired as Sales Assistant; quickly promoted to Sales Coordinator, Sales Associate and Sales Representative.

Education

Bachelor of Arts in Literature and Communications

1992 - 1996 (4 years)

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