| Title | The Bike Light lane |
| Agency | mortierbrigade |
| Campaign | Bike Light Lane |
| Advertiser | Bike For Brussels |
| Brand | Bike For Brussels |
| Posted | January 2018 |
| Business Sector | Advertising Agencies |
| Story | 1 cyclist in 4 rides without a bike light in Brussels, putting themselves and others at risk of serious accidents. To tackle this problem, independent agency mortierbrigade came up with an innovative experience for their client Bike for Brussels: the first “Bike Light Lane”. In a tunnel, cyclists without lights were detected and experienced what could happen to them first hand. |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Advertising Manager | Sofie Walschap |
| Advertising Manager | Véronique Dehasque |
| Advertising Manager | Damiaan De Jonge |
| Creative Director | Philippe de Ceuster |
| Creative Director | Jens Mortier |
| Creative Director | Joost Berends |
| Creative Team | Jesse Van Gysel |
| Creative Team | Tom Meijer |
| Creative Team | Zoé De Priester |
| Head of TV | Charlotte Coddens |
| Strategist | Dorien Mathijssen |
| Producer | Margot Van Daele |
| Social Media Expert | Jonas Van Bael |
| Digital Project Manager | Jeroen De Bock |
| Designer | Wim De Dobbeleer |
| Production Company | beyond |
| Producer | Anner Tiete |
| Producer | Kevin Verelst |
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- BRAND:
- Brussels Mobility
- AGENCY:
- mortierbrigade