Title | Mystery |
Agency | Cheil Ukraine |
Campaign | Mystery |
Advertiser | Samsung |
Brand | Samsung Galaxy Note 8 |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Consumer Electronics & Audio-Visual |
Tagline | Do bigger things |
Story | Unusual abilities coded in Ukrainian folklore and nurturing our culture are supplemented in modern life with the help of amazing capabilities of Samsung Galaxy Note 8. |
Philosophy | Do bigger things. New smartphone Samsung Galaxy Note 8 is unordinary brand for the unordinary people. |
Problem | Ukrainians like Samsung brand but most of them consider Samsung products as ordinary. |
Result | This video enhanced the position of Samsung in the premium segment. Almost one million views on Samsung Ukraine YouTube; positive mentions in the Ukrainian media. |
Media Type | Television |
Length | |
Creative Director | Vladyslava Denys |
Art Director | Eugene Ovchar |
Copywriter | Dmytro Zezyulin |
Copywriter | Ruslan Muradov |
Director of Client Services | Katerina Panich |
President | Irina Solovyova |
Executive Producer | Fedor Magai |
Production Company | MAGAI PRODUCTION |
Director | Alexander Stekolenko |
Cameraman | Denis Lushchyk |
Music Composer | Alexey Laptyev |
Fashion Stylist | Lesya Patoka |
Make-Up Artist | Julia Melnyk |