Katerina Panich
Director of Client Services at Cheil Ukraine
Kiev, Ukraine
TitleMystery
Agency
Campaign Mystery
Advertiser Samsung
Brand Samsung Galaxy Note 8
Date of First Broadcast/Publication 2017 / 11
Business Sector Consumer Electronics & Audio-Visual
Tagline Do bigger things
Story Unusual abilities coded in Ukrainian folklore and nurturing our culture are supplemented in modern life with the help of amazing capabilities of Samsung Galaxy Note 8.
Philosophy Do bigger things. New smartphone Samsung Galaxy Note 8 is unordinary brand for the unordinary people.
Problem Ukrainians like Samsung brand but most of them consider Samsung products as ordinary.
Result This video enhanced the position of Samsung in the premium segment.
Almost one million views on Samsung Ukraine YouTube; positive mentions in the Ukrainian media.
Media Type Television
Length
Creative Director
Art Director
Copywriter
Copywriter
Director of Client Services
President
Executive Producer
Production Company
Director
Cameraman
Music Composer
Fashion Stylist
Make-Up Artist

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